KYBELLA has struggled to assert its place in the Allergan Aesthetics portfolio. It's an injectable product that permanently destroys the cells in submental fat, making it an effective treatment for double chin. But it's usually overshadowed by Allergan's bigger brands.

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As a result, the conceptual briefs would swing. Sometimes they called for a sophisticated look and feel; other times they strived for a more quirky tone of voice.   

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