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JACQUELINE COHEN
Copywriter
HSBC
HSBC wanted to produce an internal mailing in the style of a day-in-the-life column. The aim was to support the bank’s digital push.
It was a bold and exciting brief from such a corporate beast, so I was chuffed to be asked to interview branch staff from around the world and compose their light-hearted Diary from the Digital Frontline.
Click on a diary entry to get the gist.
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